Why are few Singaporean families going green? [News]

Why are few Singaporean families going green? By Grace Chua, The Straits Times, 7 Apr 2012. Singapore families are dismal when it comes to recycling and using energy efficiently, so much so that the Environment and Water Resources Ministry is seeking the help of experts to change their habits. Consultants are being asked to carry out two studies to find out why people do not do what they should and set out an effective communication strategy to coax them to change their ways. One is on recycling, and the other, energy efficiency. These studies to bring about behavioural change are a first by the ministry, and in line with its goals to manage waste sustainably and reduce carbon emissions per dollar of gross domestic product. The tenders for both projects closed earlier this week. The ministry said the studies must be completed within four months of the contracts being signed. It declined to give further details. Five companies are bidding for both projects, while one company is eyeing only the recycling study. Click here to read the full story.